[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.fillau.sk\/podnikajte-v-madarsku-jeho-trh-sa-otvara\/#Article","mainEntityOfPage":"https:\/\/www.fillau.sk\/podnikajte-v-madarsku-jeho-trh-sa-otvara\/","headline":"Podnikajte v Ma\u010farsku, jeho trh sa otv\u00e1ra","name":"Podnikajte v Ma\u010farsku, jeho trh sa otv\u00e1ra","description":"Po p\u00e1de \u017eeleznej opony sa toho ve\u013ea zmenilo, okrem slobody prejavu sa n\u00e1m otvorili aj mo\u017enosti roz\u0161\u00edrenia vlastn\u00fdch podnikate\u013esk\u00fdch aktiv\u00edt do ostatn\u00fdch kraj\u00edn Eur\u00f3py. Jedn\u00fdm z\u00a0nich je Ma\u010farsko, ktor\u00e9 je n\u00e1m bl\u00edzke a\u00a0pon\u00faka mo\u017enos\u0165 presadi\u0165 sa tam napr\u00edklad v\u00a0oblasti e-commerce. Pre na\u0161inca bol tento trh doposia\u013e nezauj\u00edmav\u00fd, ale to sa postupne men\u00ed. Netreba ho podce\u0148ova\u0165, […]","datePublished":"2019-12-20","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.fillau.sk\/author\/#Person","name":"","url":"https:\/\/www.fillau.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a4f7f6499f3b2a0764d0773f1f5d74780987cfbea7e736c0e74f6185bb257971?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a4f7f6499f3b2a0764d0773f1f5d74780987cfbea7e736c0e74f6185bb257971?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"fillau.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.fillau.sk\/wp-content\/uploads\/img_a309003_w16850_t1577619896.jpg","url":"https:\/\/www.fillau.sk\/wp-content\/uploads\/img_a309003_w16850_t1577619896.jpg","height":0,"width":0},"url":"https:\/\/www.fillau.sk\/podnikajte-v-madarsku-jeho-trh-sa-otvara\/","about":["Podnikanie"],"wordCount":377,"articleBody":"Po p\u00e1de \u017eeleznej opony sa toho ve\u013ea zmenilo, okrem slobody prejavu sa n\u00e1m otvorili aj mo\u017enosti roz\u0161\u00edrenia vlastn\u00fdch podnikate\u013esk\u00fdch aktiv\u00edt do ostatn\u00fdch kraj\u00edn Eur\u00f3py. Jedn\u00fdm z\u00a0nich je Ma\u010farsko, ktor\u00e9 je n\u00e1m bl\u00edzke a\u00a0pon\u00faka mo\u017enos\u0165 presadi\u0165 sa tam napr\u00edklad v\u00a0oblasti e-commerce. Pre na\u0161inca bol tento trh doposia\u013e nezauj\u00edmav\u00fd, ale to sa postupne men\u00ed. Netreba ho podce\u0148ova\u0165, preto\u017ee pod\u013ea \u0161tatist\u00edk za posledn\u00e9 4 roky nar\u00e1stol 2,5 kr\u00e1t a\u00a0m\u00e1 potenci\u00e1l pre \u010fal\u0161\u00ed \u00faspe\u0161n\u00fd rast.\u00a0St\u00e1le sa roz\u0161iruj\u00faci trhV\u00a0Ma\u010farsku bolo v\u00a0roku 2014 utraten\u00fdch 843 mili\u00f3nov \u20ac, no v\u00a0s\u00fa\u010dasnosti s\u00fa to u\u017e 2 miliardy eur a\u00a0stagn\u00e1cia je pod\u013ea analytikov v\u00a0nedoh\u013eadne. Pr\u00e1ve naopak, odhaduj\u00fa, \u017ee do roka 2021 vzrastie a\u017e na 2,3 miliardy eur. Internet dnes vyu\u017e\u00edva 6,7 mili\u00f3na Ma\u010farov a\u00a0medzi internetov\u00fdch z\u00e1kazn\u00edkov patr\u00ed a\u017e 5,4 mili\u00f3na z\u00a0nich. V\u00a0roku 2022 ich bude o \u010fal\u0161\u00ed jeden mili\u00f3n viac, no nezab\u00fadajme na 5 mili\u00f3nov u\u017e\u00edvate\u013eov soci\u00e1lnych siet\u00ed, s\u00a0ktor\u00fdmi treba do bud\u00facnosti r\u00e1ta\u0165.\u00a0\u0160irok\u00e9 mo\u017enosti podnikaniaPre potenci\u00e1lnych podnikate\u013eov, ktor\u00ed by mali z\u00e1ujem expandova\u0165 na ma\u010farsk\u00fd trh bude istotne zauj\u00edmav\u00e1 inform\u00e1cia, \u017ee intenzita rastu n\u00e1kupov neust\u00e1le rastie a\u00a0medzi najpred\u00e1vanej\u0161ie segmenty m\u00f4\u017eeme zaradi\u0165 potreby na kon\u00ed\u010dky, hra\u010dky \u010di n\u00e1stroje, perspekt\u00edvne s\u00fa m\u00f3da, n\u00e1bytok, elektronika a\u00a0doplnky do bytu. Slu\u017eby zasa \u0165ahaj\u00fa rezerv\u00e1cie ubytovania. K\u00a0t\u00fdmto segmentom postupne prib\u00fadaj\u00fa nov\u00e9 a\u00a0z\u00e1rove\u0148 sa zvy\u0161uje aj po\u010det Ma\u010farov, ktor\u00ed e-shopy vyu\u017e\u00edvaj\u00fa.\u00a0Expanzia zahrani\u010dn\u00fdch firiemPre podnikate\u013eov zo zahrani\u010dia je ma\u010farsk\u00fd trh e-commerce pomerne l\u00e1kav\u00fd, preto\u017ee sa jav\u00ed ako menej rozvinut\u00fd a\u00a0vidia v\u00a0\u0148om ve\u013ek\u00fd potenci\u00e1l. Na z\u00e1klade t\u00fdchto skuto\u010dnost\u00ed za\u010dala expanzia zahrani\u010dn\u00fdch firiem do tejto krajiny a\u00a0podporuje to aj fakt, \u017ee v\u00a0zahrani\u010dn\u00fdch elektronick\u00fdch obchodoch doposia\u013e nak\u00fapilo u\u017e 3,1 mili\u00f3na dom\u00e1cich z\u00e1kazn\u00edkov a\u00a0tento po\u010det st\u00e1le rastie.                                                                                                                                                                                                                                                                                                                                                                                                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